By BARTON HOROWITZ
PRESIDENT, RELEVANT PUBLIC RELATIONS LLC
STATEN ISLAND, N.Y. — For many entrepreneurs the growth of a businesses depends upon the answer to these two questions:
Are you an expert in your field?
If so, do potential clients know how good you really are? 
Here is some advice for qualified individuals who want to build a reputation as an expert:
- Learn as much about your industry and its potential new directions before launching your goal to become a recognized expert.
- Remember, nothing replaces experience.
- Keep learning; education never stops.
- It’s important to network with potential clients, as well as others in your field: Join your local Chamber of Commerce; participate in community-service organizations, business-networking groups and trade organizations.
- Read industry publications, as well as general business publications; take classes and attend seminars.
- Surround yourself with experts who can help you in areas outside of your own expertise. This will allow your business to run smoothly so you can focus on what you do best.
- Publicize your accomplishments.
- Speak before groups and associations — make yourself known.
- Utilize social media sites, such as Facebook, LinkedIn and Twitter to interact with others as an industry expert.
- Provide ongoing useful industry-related advice on a blog and social media sites.
- As often as possible, get your name referred to in the media and elsewhere an expert in your industry (a public relations pro can help with this).
- Establish a newsletter with useful content as a means of reminding others of your expertise.
About Relevant Public Relations LLC
Relevant Public Relations LLC is a full-service multimedia public relations company providing an array of PR/marketing services, including press releases, traditional and digital news distribution, social-media management, Website content, e-mail marketing, commercial copywriting, and more. The mission of Relevant Public Relations LLC is to strengthen your organization’s bottom line by clearly defining its products and/or services, emphasizing its uniqueness, building and maintaining its public image, and fueling its growth through measurable, results-producing communications strategies.
Relevant Public Relations is headquartered at 1535 Richmond Ave.; SIBOR suite No.3; Staten Island, NY, 10314
For more information, call 718-682-1509, email info@RelevantPR.com or log onto www.RelevantPR.com.
